About Us

Whim Boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees. They feature many fresh lines like BB Dakota, Chan Luu, Hudson, Sundry, Blank NYC, Z Supply, Sanctuary, Chaser, Cupcakes & Cashmere, Nation & More!

Whim was founded by Melissa Desautels after she moved back to Vermont from NYC. Whim’s brick & mortar store was opened in March 2007 on Main Street in Burlington, Vermont. The web boutique, whimboutique.com, launched shortly after in August 2007.  It has since relaunched in 2018!

Whim is now located at 62 Church St; the heart of shopping in Burlington. Today it is staffed with the best of the best- a group of fashion experts ready to help you with all of your fashion needs & questions!